This new hybrid cleaning tool is truly an original departure from the traditional sponge and long handled brush. BendItBrush is both a sponge and a brush all-in-one that you can bend like a sponge or straighten like a rigid handled brush. A single tool to do it all. With BendItBrush your cleaning arsenal just got smaller. Not only can you clean two surfaces at once in the bent position, you can quickly and more easily tackle the task of removing greasy lipsticks and balms off the rims of glasses the first time around. Then, with a flick of the wrist, the same tool straightens to complete the whole cleaning task, reaching deep into the glass to scrub the sides and bottom—an action you cannot do with a typical sponge.