The people of Lynchburg have been using dry rubs to enhance the flavor of their meats before the turn of the century. For an extra flavor, they decided to add a little of their local Tennessee Whiskey. For best results sprinkle liberally on meat several hours before cooking. This will allow the seasoning to seep into the meat. Since it's sugar-free it is great for grilling directly over hot coals. So fire up your grill and...... Savor The Flavor! To complement our steak rub try our Lynchburg WorcesterFIRE Steak Sauce. Goes Great With: Steaks, Hamburgers, Chops, Chicken, and Grilled Vegetables.